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Social Fundraising Platform Donations

Published 04/20/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for?

Rally is an application used to set up online social pages for users to create to support a cause. It allows them to take in donations without having to set up a storefront. Through Rally, they can process eChecks and credit card donations. screenshot
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What is the history and popularity of the app?

Rally was created by the team who developed Piryx, another fundraising platform. They are backed by investors from Facebook, Twitter, LinkedIn, and PayPal. Since it's launch in June 2011, traffic to has soared and continues on an upward trend. It is a small operation, but is growing rapidly with new positions being posted at a rapid rate as the company expands.

What are the differences to other apps?

The other main fundraising platform is Piryx. PayPal has fundraising abilities, but not as easy or exclusive as Piryx or Rally. Rally is more transparent with its fees, stating the percentage it charges per transaction as well as a $29 chargeback fee if there is an issue with a charge. Rally seems to be the simplest to use.

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How does the web app look and feel to use?

The donation page design is basically a pull out menu on the registration page. The information is separated into three tabs. First, the Basic Info tab asks for the donation message or story in 500 characters or less. It has optional spaces for descriptions of donation amounts and suggested donation levels. It has a space for a disclaimer if needed, as well as legal compliance content. The design tab offers only 3 header layouts. A dozen color schemes and another 12 patterns are offered. Users may upload an image for background use if they wish.

The advanced tab offers a space for extra input fields or custom CSS.

How does the registration process work?

On Rally's homepage, a user simply enters the name of the cause they wish to support. This leads directly to the building page. Within this page, personal information is requested, including: full name, email address, address, telephone number, payment information including checking account and routing number or credit card number. Additionally, this page asks for gender, date of birth, employer, occupation, and a comment for the public page for the donor site.

What does it cost to use the application?

A Rally donation site is free to set up. Each donation carries a 4.5% transaction fee, which may feel a little high to smaller organizations or independent causes. There is a $29 chargeback fee if a donor refutes the charge or there is any issue with payment. If a refund is requested, there is no administrative fee. Rally simply refunds the donor's donation and debit's the user's account for the donation amount.

Who would you recommend the application to?

Rally could be used for any cause. It could be used for sports teams, charities, churches, PTAs, corporate giving, schools, non-profit organizations, political fundraisers, or any other charity, fund, or cause that the user wishes to support. The company is rapidly growing, so it is likely that it will add more services and improvements as it progresses. The ease of use will enable anyone to utilize Rally for their fundraising.

  • Users can create an online donation page capable of processing credit cards and eChecks.
  • Rally assists users with building a network of supporters.
  • Rally allows people to become Fan Fundraisers for a user's cause to help raise funds with a version of the user's donation page.
  • Customizable donation pages.
  • Free sign up; 4.5% transaction fee for donations.

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